Meta mbledh t\u00eb dh\u00ebna edhe jasht\u00eb platformave t\u00eb veta si Facebook, Instagram apo WhatsApp. P\u00ebr k\u00ebt\u00eb ndihmojn\u00eb instrumente t\u00eb padukshme biznesi. Tani gjykatat po vendosin n\u00ebse kjo shkel mbrojtjen e t\u00eb dh\u00ebnave.<\/p>\n
Kush p\u00ebrdor rrjetet sociale e di se t\u00eb dh\u00ebnat e tij mblidhen, analizohen dhe shp\u00ebrndahen \u2013 sidomos p\u00ebr reklama t\u00eb personalizuara. Por Meta shkon edhe nj\u00eb hap m\u00eb tej dhe mbledh edhe t\u00eb dh\u00ebna q\u00eb nuk vijn\u00eb fare nga faqet e saj.<\/p>\n
\u201cImagjinoni sikur t\u00eb hyni n\u00eb nj\u00eb dyqan dhe nj\u00eb punonj\u00ebs t\u2019ju vendos\u00eb pa u v\u00ebn\u00eb re nj\u00eb mikrofon n\u00eb supe, i cili pastaj jasht\u00eb regjistron bisedat dhe l\u00ebvizjet tuaja, te mjeku, n\u00eb zyr\u00eb apo privatisht n\u00eb dhom\u00ebn e gjumit,\u201d thot\u00eb Daniela Holzinger, kryetare e Shoqat\u00ebs p\u00ebr Mbrojtjen e Konsumatorit (VSV). \u201cKy \u00ebsht\u00eb interneti i vitit 2026, pothuajse \u00e7do klikim, \u00e7do k\u00ebrkim, \u00e7do blerje n\u00eb internet mund t\u00eb lexohet nga Meta, madje edhe kund\u00ebr vullnetit tuaj t\u00eb shprehur qart\u00eb.\u201d<\/p>\n
\u201cBusiness Tools\u201dsi spiun\u00ebt e Met\u00ebs<\/p>\n
Ajo q\u00eb n\u00eb jet\u00ebn reale do t\u00eb shkaktonte tronditje, n\u00eb internet pothuajse nuk vihet re. Prej vitesh k\u00ebto \u201cmikrofona virtual\u00eb\u201d d\u00ebgjojn\u00eb p\u00ebrdoruesit e internetit. Kjo funksionon p\u00ebrmes t\u00eb ashtuquajturave \u201cBusiness Tools\u201d.<\/p>\n
K\u00ebto jan\u00eb programe t\u00eb padukshme p\u00ebr p\u00ebrdoruesit, q\u00eb Meta ua v\u00eb n\u00eb dispozicion kompanive t\u00eb tjera, si operator\u00ebve t\u00eb faqeve online ashtu edhe zhvilluesve t\u00eb aplikacioneve. Premtimi \u00ebsht\u00eb: me k\u00ebto mjete, reklamat n\u00eb Meta mund t\u00eb optimizohen. Fal\u00eb tyre, reklamuesit shohin se sa t\u00eb suksesshme jan\u00eb reklamat e tyre n\u00ebFacebook ose Instagram dhe mund t\u00eb p\u00ebrshtatin strategjit\u00eb.<\/p>\n
Sipas Max Baumeister, k\u00ebto mjete jan\u00eb projektuar n\u00eb m\u00ebnyr\u00eb t\u00eb till\u00eb q\u00eb nuk mund t\u00eb shmangen. \u201cEdhe n\u00ebse keni studiuar informatik\u00eb dhe p\u00ebrpiqeni maksimalisht, thjesht nuk \u00ebsht\u00eb e mundur.\u201d Baumeister \u00ebsht\u00eb drejtor i zyr\u00ebs juridike t\u00eb konsumator\u00ebve BK Baumeister & Kollegen, e cila merret me padi individuale dhe kolektive kund\u00ebr Met\u00ebs p\u00ebr shkelje t\u00eb ligjit p\u00ebr mbrojtjen e t\u00eb dh\u00ebnave.<\/p>\n
T\u00eb prekur jan\u00eb t\u00eb gjith\u00eb p\u00ebrdoruesit e internetit, pavar\u00ebsisht n\u00ebse p\u00ebrdorin apo jo Meta-n. Fshirja e llogaris\u00eb n\u00eb Instagramose Facebook nuk ndihmon.<\/p>\n
Nj\u00eb pjes\u00eb e madhe e faqeve t\u00eb internetit \u00ebsht\u00eb e prekur<\/p>\n
Nd\u00ebrkoh\u00eb, k\u00ebto mjete gjenden n\u00eb faqe t\u00eb panum\u00ebrta \u2013 nga portale lajmesh dhe blerjesh me shum\u00eb vizitor\u00eb, deri te faqet e takimeve dhe ato erotike. \u201cVler\u00ebsimet tregojn\u00eb se k\u00ebto p\u00ebrdoren n\u00eb t\u00eb pakt\u00ebn 30 deri n\u00eb 40 p\u00ebr qind t\u00eb faqeve t\u00eb internetit n\u00eb bot\u00eb dhe n\u00eb shumic\u00ebn e 100 faqeve m\u00eb t\u00eb vizituara n\u00eb Gjermani,\u201d konstatoi Gjykata e Landit n\u00eb Berlin II.<\/p>\n
\u00c7do klikim dhe \u00e7do t\u00eb dh\u00ebn\u00eb e futur n\u00eb faqe q\u00eb nuk jan\u00eb t\u00eb Met\u00ebs p\u00ebrfundon te Meta \u2013 ruhet, analizohet dhe shp\u00ebrndahet, pa u ditur se ku: emra, adresa emaili, numra telefoni, hobi, status familjar, bindje politike, probleme psikologjike, prirje seksuale \u2013 lista \u00ebsht\u00eb e pafund.
\n\u201c\u00c7do p\u00ebrdorues mund t\u00eb identifikohet individualisht nga Meta n\u00eb \u00e7do moment sapo viziton faqe t\u00eb treta ose p\u00ebrdor nj\u00eb aplikacion, edhe n\u00ebse nuk \u00ebsht\u00eb futur p\u00ebrmes llogaris\u00eb s\u00eb tij n\u00eb Instagram apo Facebook,\u201d thuhet n\u00eb nj\u00eb vendim t\u00eb Gjykat\u00ebs s\u00eb Landit n\u00eb Leipzig.<\/p>\n
Meta refuzoi t\u00eb komentoj\u00eb p\u00ebr DW mbi padit\u00eb dhe akuzat p\u00ebr shkelje t\u00eb t\u00eb drejtave t\u00eb privat\u00ebsis\u00eb.<\/p>\n
Shanset e padive p\u00ebr sukses
\nNd\u00ebrkoh\u00eb, shum\u00eb njer\u00ebz jan\u00eb nd\u00ebrgjegj\u00ebsuar dhe po kund\u00ebrshtojn\u00eb k\u00ebt\u00eb \u201cmikrofon virtual\u201d. \u201cN\u00eb Gjermani, Meta p\u00ebrballet tani me nj\u00eb val\u00eb t\u00eb madhe k\u00ebrkesash p\u00ebr d\u00ebmshp\u00ebrblim.\u201d Deri n\u00eb mars 2026, rreth 91.500 p\u00ebrdorues t\u00eb Facebook-ut dhe\/ose Instagramit i jan\u00eb bashkuar padis\u00eb kolektive, sipas Stiftung Warentest. Edhe 300.000 persona t\u00eb tjer\u00eb kan\u00eb angazhuar avokat\u00eb p\u00ebrmes portalit meta-klage.de.<\/p>\n
Vet\u00ebm n\u00eb Gjermani, rreth 50 milion\u00eb vet\u00eb kan\u00eb llogari n\u00eb Meta dhe mund t\u2019i bashkohen padis\u00eb.<\/p>\n
N\u00eb fillim, rreth 90 p\u00ebr qind e proceseve jan\u00eb humbur nga padit\u00ebsit, sipas Baumeister, sepse \u00e7\u00ebshtja \u00ebsht\u00eb shum\u00eb komplekse dhe kompanit\u00eb e m\u00ebdha p\u00ebrdorin dokumente t\u00eb gjata dhe t\u00eb nd\u00ebrlikuara p\u00ebr ta b\u00ebr\u00eb m\u00eb t\u00eb v\u00ebshtir\u00eb p\u00ebr gjykatat trajtimin e \u00e7\u00ebshtjes. Megjithat\u00eb, deri tani n\u00ebnt\u00eb nga 22 gjykatat e larta rajonale n\u00eb Gjermani kan\u00eb vendosur n\u00eb favor t\u00eb padit\u00ebsve.<\/p>\n
\u201cGjykatat n\u00eb Gjermani e kan\u00eb d\u00ebnuar Meta-n n\u00eb rreth 1000 raste me d\u00ebmshp\u00ebrblime deri n\u00eb 10.000 euro dhe pothuajse gjithmon\u00eb edhe p\u00ebr ndalimin dhe fshirjen e t\u00eb dh\u00ebnave,\u201d thot\u00eb Stiftung Warentest.<\/p>\n
D\u00ebmshp\u00ebrblimet ndryshojn\u00eb shum\u00eb sipas gjykatave
\nShuma e d\u00ebmshp\u00ebrblimit nuk \u00ebsht\u00eb uniforme. Gjykatat n\u00eb Mainz dhe Ellwangen kan\u00eb dh\u00ebn\u00eb nga 10.000 euro secila. Gjykata e Lart\u00eb n\u00eb Dresden vendosi n\u00eb shkurt 2026 q\u00eb Meta t\u00eb paguaj\u00eb 1500 euro p\u00ebr person. Nd\u00ebrsa n\u00eb dhjetor 2025, Gjykata e Lart\u00eb n\u00eb Mynih e konsideroi t\u00eb drejt\u00eb vet\u00ebm 750 euro.<\/p>\n
Vendimet ende nuk jan\u00eb p\u00ebrfundimtare. Tani pritet vendimi i Gjykat\u00ebs Federale t\u00eb Drejt\u00ebsis\u00eb (BGH) n\u00eb Karlsruhe, i cili pritet vitin e ardhsh\u00ebm dhe do t\u00eb vendos\u00eb nj\u00eb standard p\u00ebr gjykatat e tjera.<\/p>\n
Efekt i mundsh\u00ebm n\u00eb vendet e tjera t\u00eb BE-s\u00eb
\nJan\u00eb kryesisht p\u00ebrdorues gjerman\u00eb q\u00eb po nd\u00ebrmarrin hapa ligjor\u00eb kund\u00ebr Met\u00ebs. Padi t\u00eb ngjashme ka edhe n\u00eb Austri. Megjithat\u00eb, vendimi i BGH mund t\u00eb ket\u00eb ndikim edhe p\u00ebrtej Gjermanis\u00eb, pasi \u00ebsht\u00eb nj\u00eb nga gjykatat m\u00eb t\u00eb r\u00ebnd\u00ebsishme n\u00eb Evrop\u00eb.<\/p>\n
N\u00eb skenarin m\u00eb t\u00eb mir\u00eb p\u00ebr padit\u00ebsit, Meta do t\u00eb detyrohet t\u00eb paguaj\u00eb d\u00ebmshp\u00ebrblim dhe t\u00eb ndaloj\u00eb mbledhjen e t\u00eb dh\u00ebnave.<\/p>\n
Megjithat\u00eb, zbatimi i vendimeve kund\u00ebr nj\u00eb kompanie t\u00eb huaj si Meta, me seli n\u00eb Irland\u00eb, \u00ebsht\u00eb i nd\u00ebrlikuar. Meta fiton rreth 50 miliard\u00eb euro n\u00eb vit n\u00eb Evrop\u00eb \u2013 gati nj\u00eb miliard euro n\u00eb jav\u00eb. Sipas Baumeister: \u201cMeta e zvarrit \u00e7\u00ebshtjen dhe p\u00ebrfiton sa koh\u00eb nuk ka masa efektive p\u00ebr ta ndaluar.\u201d<\/p>\n
Edhe \u201cbashk\u00ebp\u00ebrgjegj\u00ebsit\u201d mund t\u00eb mbajn\u00eb p\u00ebrgjegj\u00ebsi<\/p>\n
Nj\u00eb vendim i BGH mund t\u00eb prek\u00eb edhe kompanit\u00eb q\u00eb p\u00ebrdorin k\u00ebto instrumenta n\u00eb faqet e tyre. Edhe pse deri tani \u00ebsht\u00eb paditur vet\u00ebm Meta, pa k\u00ebto kompani nj\u00eb mbledhje kaq e gjer\u00eb e t\u00eb dh\u00ebnave nuk do t\u00eb ishte e mundur.<\/p>\n
\u201cGjykata Evropiane ka p\u00ebrcaktuar se ekziston p\u00ebrgjegj\u00ebsi e p\u00ebrbashk\u00ebt midis operator\u00ebve t\u00eb faqeve dhe Met\u00ebs,\u201d thot\u00eb Baumeister. Shum\u00eb prej tyre jan\u00eb kompani t\u00eb mesme q\u00eb do t\u00eb preken shum\u00eb m\u00eb tep\u00ebr nga gjobat sesa Meta. N\u00ebse ato ndalojn\u00eb pjes\u00ebmarrjen, i gjith\u00eb sistemi do t\u00eb ndalet. \/DW<\/p>\n","protected":false},"excerpt":{"rendered":"
Meta mbledh t\u00eb dh\u00ebna edhe jasht\u00eb platformave t\u00eb veta si Facebook, Instagram apo WhatsApp. P\u00ebr…<\/p>\n","protected":false},"author":6,"featured_media":25830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-25827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bote"],"_links":{"self":[{"href":"https:\/\/faktiditor.ch\/index.php?rest_route=\/wp\/v2\/posts\/25827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/faktiditor.ch\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/faktiditor.ch\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/faktiditor.ch\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/faktiditor.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25827"}],"version-history":[{"count":1,"href":"https:\/\/faktiditor.ch\/index.php?rest_route=\/wp\/v2\/posts\/25827\/revisions"}],"predecessor-version":[{"id":25831,"href":"https:\/\/faktiditor.ch\/index.php?rest_route=\/wp\/v2\/posts\/25827\/revisions\/25831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/faktiditor.ch\/index.php?rest_route=\/wp\/v2\/media\/25830"}],"wp:attachment":[{"href":"https:\/\/faktiditor.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/faktiditor.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/faktiditor.ch\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}